About the farmers
Mr Demissie Edema was born in Garuchu Jeldo Kebele, in Kercha Woreda of Guji Zone, where he grew up on his parent’s coffee farm of 117 hectares. Founded by his grandfather with traditionally organic principles in mind, amongst protected forests to conserve the natural biodiversity of the land. When Demissie took over the family farming operation 25 years ago, improvements in post harvest quality, washing and milling became the priority.
Demissie’s team provides quality and conservationist training to a growing community of farmers. Where new locales of exemplary conditions have been identified, they established new washing stations to provide the infrastructure and support needed for quality coffee production. The “out-growers” as they are known, share in profits of exports, showing all that specialty coffee can make a community thrive in these regions. The produce of the stations under Demissie’s team have been awarded the highest honours of taste in Harvest Competitions for the last 5 years.
A few fun stats: in 2020/21, 60% of the employees of the station are women, and over 1600 producers contribute to lots. Women members are acknowledged as the bedrock for every success throughout agricultural production, and they company is breaking long-held gender imbalances by regonising women’s contribution more carefully.
The Lively One
Lighter roasted and refreshing coffee, bright and light, juicy like a sweet-iced tea.
Bursting with fruit, juicy as, coffees roasted specifically for serving through filter methods. Lively coffees are all selected for their clarity of flavour and unique characteristics.
Perfect for: Reminding you of the good old days of school summer holidays, getting home and smashing down a zooperdooper Icey pole. Refreshing and delicious.
Best served as: Pour over, Aeropress, cold brew, or literally manual brewing method that shows off the origin flavours. We recommend keeping milk away from this bad boy, but you do you.
Sounds like: Good vibrations by The Beach Boys.
Coffee can be as strong as you make it. Finding a coffee that sounds right for you starts with the tasting notes. If the tasting notes sound good, then you can make a strong tasting coffee with it. If you want flavours that are typically associated with “strong” coffee, like dark chocolate or toasty flavours, then keep an eye out for those tasting notes.
You might have been told the fridge or freezer is the way to go, to ensure a long lasting fresh coffee. But that’s not really the case.
The best way to store your coffee is in a cool, dark place, right inside the Brightside coffee bag it came in. They’ve kept coffee fresh, and they do a pretty swell job of it.
Our lineup of unique coffees is ever changing, as coffee harvests arrive and make their way into Brightside drinkers coffee grinders. We make sure we have a few different options to cover a broad range of preferences, so we are pretty confident you will find something you like.
But we understand that not every coffee will be to your taste. If you ever get a coffee that isn't quite right, or has missed the mark a bit for you, we will replace it for free. Email us at firstname.lastname@example.org and we will be thrilled to help you.
Or if you think you can get a better experience out of the coffee with the right knowledge and tools, check out our brew guides, or email us at email@example.com and we can get you up to speed on coffee brewing.
Coffee that scores 80+ out of 100 can be classified as specialty coffee, in line with the Specialty Coffee Association's guidelines. Scoring is based on the coffee quality, taste, flavor clarity and defects. All of our coffees are specialty grade. Sustainably and ethically sourced coffee beans from our trusted sourcing partners. Read about our coffee sourcing bare minimums here.
Fresh is definitely best, which is why our coffee is roasted and shipped as soon as possible after we receive an order. Once it’s in your hands, ready to brew, you will see a date stamped on the bag.
Try to drink it all within 3 weeks of the roast date if you have ordered whole bean coffee, and 2 weeks if you ordered ground coffee. Coffee can stay fresh for 6 weeks if it is stored properly, and after that 6 week duration, coffee won’t go “bad” but it may lose some of its pop, and get a bit stale. The same goes for pre-ground coffee, however it may lose a bit of its intensity faster than freshly grinding coffee.
What's on the label
There's a fair whack of info on the label, and we are pretty keen on sharing as much as we can with you about every coffee we sell. The information is good, but we have specific reasons for sharing it, that can help you understand coffee better and roast and brew better coffee at home.
Single origins are coffees that come from a specific geographic area. But there are different levels of specificity around coffee origins, from a country of origin, to a growing region, co-operative, farm, and even down to individual lots of coffee trees on a specific farm. We source coffees from specific farms when possible, or co-ops for origins that have fewer facilities on farms such as Ethiopians or other high grown African coffees.
When we label our coffees for the shelves, we get as specific as possible so you know exactly where the coffee is coming from.
As we label coffees by farmer, or farm, it’s not always clear where the coffee is grown. The Origin is the country the coffee originates from.
Coffee trees come in many shapes and sizes, with characteristics adapted to the local climate, growing conditions and sometimes selectively bred in labs. These are called Varietals, and they can paint a picture of the coffee before you even taste it!
Elevation is the altitude the coffee grew at. Higher doesn’t mean better, but denser coffees usually come from higher altitudes. Denser coffees have higher concentrations of nutrients, which affects the roasting and brewing process.
Processing is the treatment of the coffee immediately after harvest. Washed, Natural and Honey are the main ones, but you might see some other funky ones from time to time like anaerobic fermentation, or pulped/wet-hulled. The processing method affects the flavour profile of the coffee.
We rely on incredible, responsible and quality driven sourcing partners to broker coffees on our behalf in the market, and we want to honour that relationship by sharing their story and how it aligns with ours.
The taste or tasting notes are what we all came here for. The unique flavour profile of every coffee is exciting. We want our tasting notes to reflect the coffee but also be inclusive and easy to understand. For green coffees, we supply the sourcing partner cupping and tasting notes, but for our roasted coffees we taste them and describe them ourselves, as roasting style has a big impact on the expression of the flavours in the cup.
The date on roasted coffee is the date the coffee was roasted. You’ll probably find the roast date out of the way on the bottom of the bag.