About the farmers
ASPROUNIÓN is a not-for-profit organisation made up of farmers who own small high quality coffee acreage, legally constituted in 2001 by 112 members of local coffee farms.
The union facilitates high quality coffee through coordination of production, storage, threshing and logistics. The livelihood of La Unión revolves around coffee. That is why ASPROUNIÓN seeks to strengthen as many coffee chain links as possible, generate value through the production of high quality coffee, processing and direct sales. The proceeds of sales is funnelled back into the community to develop opportunities for members of the ASPROUNIÓN family and the farming community impacted by them.
The Middle Man
Milk lovers unite! The Middle Man is a consistently delicious coffee experience for lovers of traditional coffee flavours, flat white aficionados and alternative milk experts.
Sweet brown sugary chocolate vibes. If you enjoy nutty, chocolate, rich and deep flavours, the Middle Man is the coffee for you.
Perfect for: Sunday morning pancakes, flat whites and rainy days.
Best served as: Any kind of milk, espresso or long black. Basically anything made on an espresso machine.
Sounds like: Jack Johnson, Vance Joy or anything acoustic.
Coffee can be as strong as you make it. Finding a coffee that sounds right for you starts with the tasting notes. If the tasting notes sound good, then you can make a strong tasting coffee with it. If you want flavours that are typically associated with “strong” coffee, like dark chocolate or toasty flavours, then keep an eye out for those tasting notes.
You might have been told the fridge or freezer is the way to go, to ensure a long lasting fresh coffee. But that’s not really the case.
The best way to store your coffee is in a cool, dark place, right inside the Brightside coffee bag it came in. They’ve kept coffee fresh, and they do a pretty swell job of it.
Our lineup of unique coffees is ever changing, as coffee harvests arrive and make their way into Brightside drinkers coffee grinders. We make sure we have a few different options to cover a broad range of preferences, so we are pretty confident you will find something you like.
But we understand that not every coffee will be to your taste. If you ever get a coffee that isn't quite right, or has missed the mark a bit for you, we will replace it for free. Email us at email@example.com and we will be thrilled to help you.
Or if you think you can get a better experience out of the coffee with the right knowledge and tools, check out our brew guides, or email us at firstname.lastname@example.org and we can get you up to speed on coffee brewing.
Coffee that scores 80+ out of 100 can be classified as specialty coffee, in line with the Specialty Coffee Association's guidelines. Scoring is based on the coffee quality, taste, flavor clarity and defects. All of our coffees are specialty grade. Sustainably and ethically sourced coffee beans from our trusted sourcing partners. Read about our coffee sourcing bare minimums here.
Fresh is definitely best, which is why our coffee is roasted and shipped as soon as possible after we receive an order. Once it’s in your hands, ready to brew, you will see a date stamped on the bag.
Try to drink it all within 3 weeks of the roast date if you have ordered whole bean coffee, and 2 weeks if you ordered ground coffee. Coffee can stay fresh for 6 weeks if it is stored properly, and after that 6 week duration, coffee won’t go “bad” but it may lose some of its pop, and get a bit stale. The same goes for pre-ground coffee, however it may lose a bit of its intensity faster than freshly grinding coffee.
What's on the label
There's a fair whack of info on the label, and we are pretty keen on sharing as much as we can with you about every coffee we sell. The information is good, but we have specific reasons for sharing it, that can help you understand coffee better and roast and brew better coffee at home.
Single origins are coffees that come from a specific geographic area. But there are different levels of specificity around coffee origins, from a country of origin, to a growing region, co-operative, farm, and even down to individual lots of coffee trees on a specific farm. We source coffees from specific farms when possible, or co-ops for origins that have fewer facilities on farms such as Ethiopians or other high grown African coffees.
When we label our coffees for the shelves, we get as specific as possible so you know exactly where the coffee is coming from.
As we label coffees by farmer, or farm, it’s not always clear where the coffee is grown. The Origin is the country the coffee originates from.
Coffee trees come in many shapes and sizes, with characteristics adapted to the local climate, growing conditions and sometimes selectively bred in labs. These are called Varietals, and they can paint a picture of the coffee before you even taste it! (cross link to an article on varieties of coffee).
Elevation is the altitude the coffee grew at. Higher doesn’t mean better, but denser coffees usually come from higher altitudes. Denser coffees have higher concentrations of nutrients, which affects the roasting and brewing process.
Processing is the treatment of the coffee immediately after harvest. Washed, Natural and Honey are the main ones, but you might see some other funky ones from time to time like anaerobic fermentation, or pulped. The processing method affects the flavor profile of the coffee, read this 101 on coffee processing to find out how.
We rely on incredible, responsible and quality driven sourcing partners to broker coffees on our behalf in the market, and we want to honour that relationship by sharing their story and how it aligns with ours. All of our sourcing partners have a spotlight you can read about, so if a particular coffee really blows your mind, and you want to find out more about the source, check out the sourcing partners section.
The taste or tasting notes are what we all came here for. The unique flavour profile of every coffee is exciting. We want our tasting notes to reflect the coffee but also be inclusive and easy to understand. For green coffees, we supply the sourcing partner cupping and tasting notes, but for our roasted coffees we taste them and describe them ourselves, as roasting style has a big impact on the expression of the flavours in the cup.
The date on roasted coffee is the date the coffee was roasted. The date on green vac sealed coffee is the date the coffee was vac sealed. You’ll probably find the roast date out of the way, or on the bottom of the bag.
That's about all we could fit. Before you even open the bag, you can get a clear picture on what to expect, how to brew it or roast it to get the most out of it. The anticipation of opening, smelling the coffee, grinding it and brewing is overwhelming, and it all comes together in that amazing first taste of a new coffee experience worth sharing.